Why Your Website is More Important Than Your Business Card

Even if you’re a small business just starting out, you should definitely still consider a website. Business cards, flyers and brochures are all great marketing tools as well, however there are so many advantages of a professional, online presence, even for the smallest of businesses. If you’re working with a small budget, a simple one-page design (which you may be able to DIY) can be a great starting point. As you grow, you can then consider working with a professional web design team to elevate your website to the next level.

Here are just a few points on why your website is more important than your business card:

Easy access – anytime, anywhere.

Unlike the information on a physical business card, anyone can access information about your business anytime, from anywhere in the world. Your website has the potential to help you expand your clientele to places that you might’ve never even considered. With the right web design and SEO, you can increase your reach and grow your business more efficiently.

Create, update and offer special promotions.

A business card contains basic information about your business that is furthermore, limited and static. Your website, on the other hand, gives you the ability to offer special promotions instantly as well as make product / service trials readily available. This is even faster and cheaper than using print marketing materials such as brochures and flyers.

Easily shared.

Just like a business card, your website can be passed on or shared with others – except this is done more easily and instantly with a website. Whether someone chooses to share your website on social media or simply email your website link to a friend, all it takes is a few quick clicks and your business information is instantly shared with that many more potential clients. As you consider web design, don’t forget to make items such as blog posts easily shareable to encourage users to share your website content.

Testimonials

Including customer testimonials can help legitimize your business and boost credibility – and there simply isn’t any room for them on a business card. Even better, with a website you can include video testimonials which are becoming increasingly popular.

If you’re looking to create a website (or take your existing website to the next level!), please get in touch! Our web design experts are ready to create a website to help you grow your business.