Make Your E-commerce Website Stand Out

Platforms like Shopify and WooCommerce have made opening an online store very accessible to individuals and small business owners. The user-friendly platforms make it possible to get your products and services available in an online store even without having any experience in website development. However as online shopping has become the new normal, customers are continually looking for an elevated e-commerce experience. Whether it’s a more personalized buying experience or an immersive design that mimics the in-store shopping environment, you’ll want to explore some of the latest website development trends for e-commerce.

Here are three e-commerce design ideas to get you started:

Interactive products (or other elements).

Shopping online means your customers are not able to touch and feel or have a full 360 degree view of your products. Consider using 3D animations that users can interact with, which provides an engaging experience and also helps your product page stand out. Hover animations, augmented reality and other ways that encourage interactivity between the customer and your website can provide a sense of entertainment, in addition to making your brand that much more memorable.

A mobile-first approach.

We are spending increasingly more time on our mobile devices, which includes making purchases right from our smart phones. So when it comes to website development for your e-commerce business, ensuring that the customer shopping experience is optimized for the mobile environment is a non-negotiable. Imagine shopping online from your phone but the product images are not clear or the buttons to navigate the product listings are too small. With a mobile-first design approach, you are prioritizing the design for mobile users first and then adapting it for desktop and larger screens.

Integrating AI / chatbots

As AI technologies continue to advance, it’s no surprise that e-commerce businesses continue to include them in their website development. From suggesting products and making personalized recommendations, to providing answers about shipping and delivery, AI can assist with providing a better customer experience by helping customers find what they are looking for easily and quickly.

Businesses that can provide a better e-commerce experience for their customers – one that is efficient but engaging and entertaining too! – have a better chance of standing out from the crowd leaving a lasting impression on their customers.

Does your business need an e-commerce website that is both functional and memorable? If so, please get in touch! Our experts in website development are ready to create an online retail experience that your customers will love.