Choosing The Color Palette for Your Financial Brand

As a digital creative agency, we not only want your website or web application to function properly, we want it to effectively communicate your brand. Color choice is definitely something you’ll want to consider. If you are in the process of developing your unique brand for your financial company logo (and furthermore, your website) you’ll want to put some thought into your options for color. Specific colors can evoke specific emotions and so when used strategically in combination with other design elements, you can convey your brand more effectively.

Although there are no concrete rules, consider the following popular color choices for financial brands:

BLUE – Conveys security, trust, reliability, etc. and so it is no surprise why it is a popular choice for the finance industry. As a digital creative agency who works with a number of companies in the finance industry, we can attest to the popularity of blue. Know that you can still stand out by choosing a unique shade of the popular color in combination with a set of distinct complimentary colors!

GREEN – Often symbolizes wealth (money, prosperity) but also well-being, innovation and nature.

BLACK – Commonly associated with luxury and sophistication, as well as professionalism.

RED – Often used as a complimentary color, red can be associated with being passionate, energetic, aggressive, etc.

YELLOW – Eye-catching, yellow can convey energy, happiness, friendliness and affordability.

Remember that these are simply general color associations and common perceptions. You’ll need to think about your brand identity and the message you want to convey. Whether it’s for your financial website or your web/mobile application, if you’re looking for a digital creative agency to help you with design and development, please get in touch! We’re here to provide our expertise every step of the way – from selecting a winning color palette to creating a fully, functioning digital product for your financial business.