Three 2020 Mobile App Stats for Business Owners to Know

You have a stellar website that is driving traffic and conversions, sending a continuous flow of sales and profits your way. Does your business really need a mobile app? Given the following 3 statistics, a mobile app may just be a profitable addition to your business.

How many mobile apps does the average person have installed on their phone? In a study to demystify smart phone usage and behaviour, Simform.com tracked 3,756 mobile phone users aged 11 to 60 years for a month to see how they used their smart phones and found this:

1. The average person has 40 mobile apps installed on the phone.

With so many mobile apps on our phone, the need for speed is no surprise. DoubleClick by Google found this:

2. 53% of mobile site visits were abandoned if a page took longer than 3 seconds to load.

We want things at our fingertips and we want it fast. With this ideal situation conveniently in the palm of our hands, it’s no wonder we are spending so much time on our smart phones. In appannie.com’s The State of Mobile 2020 Report, they found this:

3. The average user spends 3.7 hours a day on their smart phone.

That’s 3 hours and 40 minutes using our smart phones, or nearly 25% of our time awake (assuming you sleep for 8 hours a night) scrolling, swiping and tapping.

As we depend more and more on our smart phones for easy access to information and spend increasingly more time on them, you can’t ignore the potential advantages of having a mobile app for your business.

How can a mobile app serve your customers better?

If you are interested in developing a mobile app for your business, get in touch to explore the possibilities!