Further Afield Travel and Tours Inc. (www.furtherafieldtravel.ca) was in need of a full spectrum of design and web services. This Ontario travel and tourism start-up began without any prior branding, and needed an entire brand and online presence built from scratch. They wanted a website that would be responsive across desktop and mobile devices, and required Search Engine Optimization (SEO) in order to drive traffic to their site.
We brought together teams of experts in graphic design, web design and digital marketing to provide Further Afield with a suite of in-house services. Seamless integration between those teams enabled us to provide a consistent branding strategy across all channels:
Graphic Design
Our graphic designers began by creating a new logo for the client. Once Further Afield approved the new logo, we applied it to a new design for the company’s stationery. We also developed a series of travel brochures showcasing Further Afield’s new look. When printing was needed, our network of print specialists made sure the final product was delivered exactly as ordered.
Web Design
We strategically redesigned Further Afield’s website, giving it a new, sleek and modern look.
- Travel Nook Feature – We added a new feature, the Travel Nook, which enables clients to share their stories and testimonials, cultivating conversation and generating traffic on the client’s website.
- Responsive Site – Our mobile design experts developed a responsive mobile version of the website, ensuring that it displays and behaves consistently on desktop computers, tablets and smartphones.
- Hosting and Support – Creative Faze continues to provide dependable hosting and support for this website, answering client questions, implementing new features and addressing any concerns as they arise.
Digital Marketing
As the client rolled out their new branding and website, our digital marketing experts developed and implemented a Search Engine Optimization (SEO) strategy, increasing the flow of traffic to the website, and securing a number of new travel clients for Further Afield.
Creative Faze continues to work with Further Afield on an ongoing basis, providing web hosting, technical support and graphic design as needed.
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